01
Marketing Strategy
Positioning, go-to-market, portfolio thinking, priorities and plans that can actually be executed.
- Brand & marketing strategy
- Go-to-market
- Positioning & messaging
- Strategic planning
Independent Marketing Strategy & Leadership
For brands shaped by
digital culture.
I help companies sharpen their positioning, connect with modern audiences and turn marketing into a clear, executable growth system.
20+ years
across gaming, consumer technology and entertainment
01 / WHAT I DO
Senior marketing support where direction matters most.
Strategy when the picture is blurry. Leadership when a team needs senior direction. A sharp outside perspective when a brand needs to become more relevant, more focused or more effective.
02
Fractional Leadership
Senior marketing leadership without adding another full-time executive role.
- Fractional CMO / Marketing Director
- Interim leadership
- Team & agency steering
- Founder / management sparring
03
Audience & Culture
Understanding how attention, belonging and relevance are built in a world shaped by communities, creators and fandom.
- Audience strategy
- Community & creator thinking
- Content ecosystems
- Cultural relevance
04
Gaming & Entertainment
Deep sector experience for companies inside gaming, and for brands that want to enter it without looking like tourists.
- Gaming market strategy
- Launches & partnerships
- Publisher / developer perspective
- Industry sparring
02 / THE LONG PLAY
Marketing is a long game.
Short-term performance matters.
But relevance compounds.
Strong brands are built through hundreds of decisions that point in the same direction: understanding the audience, creating meaning, building trust and knowing what not to do.
CLARITYRELEVANCEMOMENTUMCONSISTENCY
03 / AUDIENCE & CULTURE
Fandom is not a channel.
It is a relationship.
Gaming taught me early what happens when people care deeply about products, worlds and brands. They discuss them, defend them, criticise them, recommend them and create around them.
That logic now shapes much of modern marketing, far beyond gaming. Communities, creators, content and digital culture have changed how attention is earned.
The job is not to chase every trend. It is to understand the behaviour underneath it, decide what actually matters for your audience and your business, and build the marketing strategy around that.
04 / ABOUT
Independent Senior Marketing Consultant
I have been working in digital culture since before it had a name.
My career started when communities were still built in forums, long before Facebook, TikTok or the creator economy became part of every marketing deck.
Over more than two decades I have worked in and around gaming, publishers, developers, consumer technology and entertainment, across strategy, brand, launches, partnerships, campaigns and leadership.
That experience gives me a useful perspective today: I understand the speed of modern marketing, but I am not impressed by novelty for novelty's sake. Not every brand needs TikTok. Not every audience lives on the newest platform. I help companies understand where their audiences actually are, what matters to them and which channels deserve attention.
20+years in digital marketing
10+years directly in gaming
1:1senior-level collaboration
05 / WHEN TO CALL
Usually, the problem is one level above the campaign.
If any of these sound familiar, that is usually where I come in.
01
Your positioning has become vague and everyone is saying something different.
02
Your marketing team needs senior direction, but not another permanent management layer.
03
You need to reach younger, digitally native audiences without sounding like you are trying too hard.
04
You want to enter gaming, entertainment or creator-led spaces in a way that feels credible.
05
Your organisation is changing and marketing needs a clearer role in that transformation.
06 / GAME PLAN
Start with clarity, not a retainer.
Every engagement starts by understanding the real problem first. The goal is not to sell hours. It is to work out what your business actually needs, what should happen next and whether I am the right person to help.
01
First Conversation
A short, no-obligation conversation to understand the challenge, the context and whether there is a useful fit.
02
Strategy Assessment
A focused, fixed-scope and fixed-fee assessment of your marketing, positioning, audiences and current setup. You get a clear outside view, priorities and concrete recommended next steps.
A real piece of work, not a sales exercise.03
The Right Next Move
If there is a case for further support, we define the setup that fits the problem: project-based, interim or fractional. No generic package and no forced retainer.
07 / CONTINUE?
Tell me what
you are working on.
If you are dealing with a marketing, positioning, audience or leadership challenge, send me a note. A first conversation is simply about understanding whether I can actually help.
hello@lngply.eu ↗Hamburg, Germany · Available for project, interim and fractional engagements.